Shapewear Market By Product Type (Bodysuits, Waist cinchers, Girdles, Shaping leggings, Control briefs, Shaping camisoles, Post-pregnancy shapewear), By Material (Nylon, Spandex, Polyester, Cotton, Other), By Control Area (Abdomen, Waist, Torso, Thighs, Legs, Hips, Others), By Distribution Channel (Hypermarket & Supermarket, Specialty Stores, Online, Others), and By End-user (Male, Female, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Shapewear Market accounted for USD 4.2 Billion in 2024 and is expected to reach USD 9.6 Billion by 2035, growing at a CAGR of around 7.8% between 2025 and 2035. The Shapewear Market mainly comprises apparel that has a slimming or fitting effect on the silhouette of the human body. These products include stretchable and breathable attire such as spandex and nylon for both male and female customers, though females predominate.

Shapewear consists of pieces such as bodysuits, waist trainers, and shapewear through which it meets various consumer requirements, ranging from everyday wear to stunning events. The market has expanded tremendously over the years because of changes in consciousness about fashion, functional wear, and inspirational popular icons. Factors such as the development of fabrics that can wick moisture away from the body and the integration of seamless fabrics in the manufacture of garments have also boosted its growth. In addition, there is the emergence of new growth in e-commerce platforms and the provision of body sizes to fit the global market.

Report Scope:

Market Dynamics

Increasing demand for body positivity and inclusivity in apparel.

The larger consumer trend of body positivity and inclusiveness has a huge impact on the Shapewear Market because the customer nowadays wants comfort and freedom for apparel rather than a cohesive feeling for a perfect body. As people learn to accept different shapes and sizes, shapewear manufacturers are not left behind in ensuring that they satisfy the market by providing shapewear in different sizes, colors, and types. Such a shift from exclusion towards more inclusiveness enhances the positive representation of the body and thus creates confidence in the skin. In this case, the Market has grown to cater to all women and men, plus-size and other consumers in any category, as all can find products that give them the best outlook of their bodies. Companies are using this trend to develop deeper customer bonds and guarantee that shapewear is seen as an instrument of confidence, not a way of changing one’s silhouette.

Celebrity endorsements boost brand visibility and trust.

Consumers are more likely to be influenced by the words or actions of their favorite role models, advertisers in the Shapewear Market also concentrate on leveraging celebrities, which drives the market growth. Reputable performers are always seen as prominent and trustworthy when they promote shapewear goods, which increases the attraction of these items. Such endorsements stir up an emotional response in consumers because such individuals influence and relate to them through style, confidence, and body image.

Consequently, the Market gains prominence and also extends its revenue, as there are always many people who opt for the products they believe to be recommended by their favorite celebrities. Also, it gives the shapewear products legitimacy, and people consider them as essentials for daily wear and not as products for special occasions only. This driver is especially useful in approaching more diverse consumers out there.

High competition from local and unbranded products. 

The threat of rivalry from local and unbranded products could be considered a major challenge to the Shapewear Market, as it is an obvious fact that such products are considerably cheaper. Small-scale brands, with lower overhead costs and more specific market campaigns, can create other products at more reasonable prices than established global brands in the Marketplace. Equally available in online stores and local shops as unbranded items, they serve the same function at a much lower price. This move only increases the intensity of pricing, and it can force fixed brands to either reduce their prices or increase their promotional budgets to gain a competitive edge.

Consequently, although the current Market is growing, it is still challenging for premium products to sustain high margins and market shares due to the availability of low-cost substitutes, particularly in the sensitive-price markets. To overcome the challenges, many brands are trying to work on product and service innovations, quality, and consumer retention strategies.

Increasing focus on sustainable and eco-friendly shapewear. 

The trend towards the use of raw, organic, and biodegradable materials in shapewear products can be another opportunity for the development of the Shapewear Market, as consumers are now more conscious about their impact on the environment and global climate change. New reduced environmental impact fabrics, such as recycled, biodegradable, or organic materials, can be incorporated into shapewear brands, and this market segment will continue to grow. Such a change also contributes to the fight against climate change in the Market, in addition to targeting a more conscious and environmentally friendly consumer population. It makes more young people hopefully target and become consumers who prefer to bring environmentally friendly products into the market without having to compromise on quality.

Customization options to cater to specific consumer preferences. 

A significant opportunity for the Shapewear Market is the options for customization because now individuals prefer products that are tailored to their requirements. Branded bands provided in apparel like shapewear have adjustable waistbands, varying compression levels, or adjustable sizes and colors to help the brand meet with a massive audience and improve the client’s satisfaction. To begin with, integrating customizable features enables shapewear brands to capture the attributes of the customers’ bodies and meet their demands.

Besides, it helps to build an ethical relationship with consumers by appreciating their bodies and feelings and making them wear fitted and comfortable clothing. While consumer independence and expression of uniqueness are increasing, the Market can find a way to grow and develop products that will make the customer look and feel great in every aspect.

Industry Experts Opinion

"As consumers increasingly seek products that combine aesthetics with wellness, the demand for shapewear that offers therapeutic benefits, such as back support and improved circulation, is on the rise. This trend reflects a broader shift towards multifunctional fashion items."

• Dr. Laura Martinez, Head of Consumer Behavior Research at Fashion Insights Group

"Shapewear has evolved beyond its traditional role of body shaping to become a tool for enhancing body confidence. With advancements in fabric technology, modern shapewear provides comfort and breathability, catering to a diverse range of body types."

• Dr. Sarah Johnson, Fashion Psychologist and Lecturer at the Institute of Fashion Technology

Segment Analysis

Based on the product type, the Shapewear Market has been classified into Bodysuits, Waist cinchers, Girdles, shaping leggings, Control briefs, Shaping camisoles, and post-pregnancy shapewear. The bodysuits are the largest segment of the Market owing to the versatility of the product, effectiveness as well as consumer preference. Bodysuits are designed as a one-piece garment that offers coverage for the whole torso area and thus is an ideal solution for those women, who aim to wear smoothly and elegantly fitting clothes beneath different types of garments. This van helps to get control in different body areas like the abdomen, waist, and back because it is not a fixed shapewear product for a specific place. They also ensure comfort and quick wear because many styles come with straps that can be tightened or loosened, and fabrics that allow air circulation and come with inbuilt bras.

The increasing trend of plus size fashion and the general increase in demand for basic athleisure wear also enhance the position of bodysuits in the market. As fabric technology has improved and it became possible to add more sizes to a bodysuit, this type of shapewear remains the most popular product on the market.

Based on the Control Area, the Shapewear Market has been classified into Abdomen, Waist, Torso, Thighs, Legs, Hips, and Others. The abdomen segment is the largest and leads in the Market, especially products aimed at this area, as customers are in desperate search of improved looks that reflect a slim and toned tummy. Stomach and abdomen shapewear, including waist cinchers, tummy tuckers, and high-waist briefs, appeal to a large market of consumers requiring control in that part of the body. This segment is loved because the users can wear these products along with any other attire, be it casual or formal.

Also of interest, the abdomen is frequently targeted for body shaping since it is easily exposed and of great importance concerning body contour. New inventions in fashioning undergarments and designs, including zero-waist construction and new-age knits, have added to the comfort of the abdomen shapewear. Due to this, this segment remains the most dominant in the Market, and its growth and demand remain highly relevant.

Regional Analysis

The market on a global scale is led by North America because people in this region are willing to spend more and are becoming more conscious about their health and body positivity. Shapewear is in common use in daily wear, athletic and fitness wear, and formal events and some of the contemporary brands that dominate the market include Spanx and Skims. Demand has been fueled also by the trend toward individualized well-being and increased focus on self-care, resulting in consumer desire for items that are not only practical but may also give comfort. This means that the fashion industry has grown through the demand for inclusive sizing and diverse bodies, meaning that brands can target a larger type of consumer.

Moreover, there are so many other factors, such as e-commerce platforms that have embraced the market, making it easy for the common consumer to access shapewear. In more recent times, North America has taken an environmentally friendly approach to dressing, and this also applies to the shapewear line. The marketing channels, especially the retail structures, remain healthy to foster sustainable growth of the markets in the region.

The Asia-Pacific region is set to take a more expansive piece of the global Shapewear Market due to rapid economic growth, ever-increasing disposable incomes, and the growing focus on fashion in the important markets of China, India, and Japan. The growing rates of urbanization and an increasingly young, tech-aware population who are eager to embrace shapewear are currently driving the demand, with e-commerce channels being critical drivers of the products’ availability and marketing.

The area is also transitioning culturally when it comes to body positivity, fitness, and personal care, exponentially enhancing the demand for shapewear merchandise. This has been making shapewear more popular, and local brands have seized this chance to produce cheaper yet quality shapewear adored by the locals. In addition, global manufacturers are also increasing their production scale in the area, utilizing cooperation and accurate promotion. The world is increasingly accepting body contouring and shaping products, and the Asia-Pacific region is expected to offer the same growth credentials for the shapewear business in the future years.

Competitive Landscape

The Shapewear Market currently boasts a strong competitive structure in which both international and local players remain active. Some of the major players are Spanx, Skims, and Commando brands, which offer a wide range of sectors, primarily emphasizing the inventions, quality materials, and modesty in plus-size clothing. However, brands such as Shapermint and ThirdLove satisfy the need for affordable yet comfortable shapewear through affordably priced products sold through the internet.

Furthermore, Wolford, Maidenform, and Miraclesuit are the more elegant and functional brands of shapewear that are also offered. It also has growth from market novices like Squeem and Ann Chery, which specialized in waist trainers and region-specific shape weights. The trends are also rising since different brands are implementing sustainable strategies and venturing into new markets.

Shapewear Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2024, Skims launched a new line of shapewear made from sustainable materials, responding to the increasing demand for eco-friendly fashion.
• In September 2024, Spanx introduced a men's shapewear collection, tapping into the growing market for male shapewear products.

Report Coverage:

By Product Type

• Bodysuits
• Waist cinchers
• Girdles
• Shaping leggings
• Control briefs
• Shaping camisoles
• Post-pregnancy shapewear

By Material

• Nylon
• Spandex
• Polyester
• Cotton
• Other

By Control Area

• Abdomen
• Waist
• Torso
• Thighs
• Legs
• Hips
• Others

By Distribution channel

• Hypermarket & Supermarket
• Specialty Stores
• Online
• Others

By End-user

• Female
• Male
• Others

By Region

North America

• The U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of the Middle East & Africa

List of Companies:

• Spanx
• Skims
• Commando
• Wolford
• Shapermint
• ThirdLove
• Nubian Skin
• Yummie
• Maidenform
• Miraclesuit
• Leonisa
• BodyWrap
• TC Fine Intimates
• Squeem
• Ann Chery
• Vedette
• Bali
• Heist Studios

Frequently Asked Questions (FAQs)