Smart Pet Collar Market By Pet Type (Dogs, Cats, Birds, Rabbits, Exotic Pets, Other), By Technology (GPS-based Collars, RFID-based Collars, Bluetooth-enabled Collars, Wi-Fi and Cellular-based Collars, Other), By Application (Pet Tracking & Geofencing, Health Monitoring, Behavioral Training, Identification & Security, Others), By Distribution Channel (Online Stores, Retail Stores, Veterinary Clinics & Pet Hospitals), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

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Industry Outlook

The Smart Pet Collar Market accounted for USD 460.23 Million in 2024 and is expected to reach USD 1380.26 Million by 2035, growing at a CAGR of around 10.5% between 2025 and 2035. Smart Pet Collar Market are upgraded products given to pet animals, and they cover products that have advanced technology like GPS, RFID, Bluetooth, and Wi-Fi to track, monitor, and train the pets. Growing pet ownership, enhanced awareness of pets’ safety, and the ever-growing need for connected pet devices nicely summarize the global market drivers. This remains mainly because of the growth in the application of artificial intelligence and the Internet of Things for tracking and monitoring pets’ health. North America is the largest market for smart textiles, while Europe and Asia-Pacific are in the second and third positions. This is achieved through online retail facilities, which provide people with access to a variety of products and veterinary recommendations. Some of the main actors pay attention to the results’ novelty, including tracking capabilities, zones, and biometrics. Increased customer disposable income coupled with the phenomenon of pet humanization offers an additional booster to the same. It is expected that the growth rate of the market in terms of CAGR will remain constant in the future.

Report Scope:

Market Dynamics

Growing pet adoption worldwide is fueling demand for smart tracking solutions.

The increasing demand for pet adoption across the globe needs prompt tracking solutions since many pet owners are always in search of better technologies that would offer better safety to their pets. As the population of people living in apartments and flats rises, the owners provide their pets with GPS collars and RFID chips as well as biometric devices for remote tracking. The desire to have pets has also augmented this demand because owners have come to develop a feeling that their pets are part of the family and thus require security. The increase in the occurrence of pet thefts and animals getting lost has created a consciousness of GPS real-time tracking and geographical enclosures. Modern AI and IoT have made pet collars include health monitoring capabilities and even give a hint when the need arises.

One more factor is associated with the development of e-commerce infrastructure, which allows for gaining quick access to these solutions. The eligible population and advanced technology in North America and Europe help the market growth. However, there is a growing trend with the increase in pet ownership across different emerging economies in the Asia-Pacific region. Other forms of veterinary recommendations and regulatory measures about pet identification also support the adoption of smart collars. The service-based GPS tracking system for tracking vehicles has also promoted affordability, considering that more people can now afford the solutions offered. Since there is an increasing trend in the population of pet owners across the face of the earth, it can be easily seen that the market for smart pet collars is growing.

Higher spending on premium pet care products supports smart collar adoption.

The growth in spending on pet care in developed countries is another reason for adopting smart collars because pet owners are willing to spend more on their beloved pets. Considering rising trends in pet humanization, it has been found that the target market will spend more money on smart pet wearables, pet trackers, biosensors, and collar healthcare monitoring systems. The luxury goods for pets have been growing due to an increase in disposable income, particularly in the developed world of North America and Europe. Luxury animals need tracking, areas of interest, and wellness monitoring, boosting the IoT smart collar market. The advancement in technology has seen some smart pet products becoming readily available in online stores and through direct orders.

These products are recommended by veterinary experts for preventive measures when it comes to pets’ health, which is another way of encouraging consumers to buy the products. Business organizations are adopting sustainable materials and technologies such as AI analytics to incorporate them into smart collars that are favorable in the market. The benefits of GPS tracking and health monitoring increase the subscription and therefore justify the continual use of premium collars as an investment. There is also a rising trend in spending on luxury pet products in the emerging markets of the Asia-Pacific region. So, following the upward trend in concerns by owners towards sophisticated pet gadgets, the smart collar is an indication of strong growth.

Advanced smart collars with GPS and health tracking remain expensive for many consumers.

Modern collars are equipped with GPS and health monitoring systems, but they are expensive and can hardly be afforded by most people. These collars come with features such as GPS tracking and biometric monitoring, as well as artificial intelligence, which makes them more expensive to manufacture. Further, many models also demand subscription services for cloud storage and the charges for extra and developed tracking too.

Such pricing makes adoption difficult, especially for firms that are operating under tight budget constraints, especially in developing countries. However, it is noteworthy to state that some pet owners use traditional collars or inexpensive collars with limited features available in the market. The problem in current manufacturing is the affordability of products without compromising the quality, and this triggers a problem that can be attributed to premium technology. Nonetheless, the development of IoT and the diminishing size of the sensor could decrease costs in the future and make smart collars affordable. Companies are also seeking financing sources and promotions to widen market coverage. Even if demand increases, there could be chances of decreasing manufacturing costs due to economies of scale. Completion also poses the possibility of a reduction in prices due to competition between brands.

Increasing global pet adoption drives demand for smart tracking solutions.

The number of people who own pets is increasing all over the world, and this is the reason that has led to the high demand for smart pet tracking solutions. Due to the increasing population of dogs and cats and most of those pets living in urban areas, the owners are interested in new GPS smart collars to manage the location of the pet and its health status. A new form of pet pampering has emerged, especially for the mobile ‘kids’: goods that use GPS to track, alert, and monitor pets geometrically and biometrically. The pet industry is evolving more quickly because pet owners are some of the most open buyers of technology-enabled applications that pertain to security and well-being enhancement. Another growth attraction is through new market expansion in Asia-Pacific and Latin America as clients’ disposable income advances.

One of the other benefits that are associated with the integration of AI and IoT relates to the aspect of tracking and remote monitoring, with the former being made more accurate as well. With the current advancement in technology, online selling and direct marketing have received a lot of patronage among customers through various fronts. That is why credible people in the veterinary field and associations with pet care brands serve as drivers for increased adoptions. One has seen an upsurge in trends of goods that are elastic, durable, and easily usable by the customer. Other factors, such as the increased emphasis on pet safety, also work for the growth of the market. The cases of lost pets are increasing, so smart collars with alert systems are a necessity in today’s fashionable pets’ mistakes. Therefore, there are expectations that the progress of pet tracking solutions will be seen in the future, especially through the application of predictive analytics powered by AI and the enhancement of connectivity.

Higher spending on pet technology in developing economies expands market reach.

The rise in disposable income in developing countries in turn fuels the expenditure on pet technology, thereby contributing to the market for smart pet collars. When it comes to pet ownership, it is growing rapidly in Asia-Pacific, Latin America, and the Middle East, and for this, customers are more ready to spend on tracking and health monitoring solutions. Due to the increased affection towards pets, people are now seeking wearable products that can help monitor the condition and activity of their pets. Some of the new upcoming markets include countries such as China, India, and Brazil, where people are increasingly adopting pets, thus requiring smart collars with GPS, analytics, and real-time monitoring, among others. These factors include urbanization, and the new way of life also means that pet owners require convenient and sophisticated products.

More tech-equipped products related to e-commerce have widened opportunities for quartermaster collars around the globe; some famous brands now have outlets in developing countries. Also, the pet safety regulations and government promotion supplement these industries. Local manufacturers and companies are also producing cheap smart pet products to rival other international ones. With the improvement of veterinary healthcare, pet owners are spending more of their time on preventive healthcare, leading to an increase in demand for smart collars that monitor pets’ health. Thus, the increased population of middle-income consumers in these regions is likely to drive the growth of the markets. The future of the pet monitoring market will be influenced by technological trends such as artificial intelligence, the Internet of Things, and cloud computing.

Industry Experts Opinion

"The demand for high-quality, connected pet products is growing, driving us to develop advanced health monitoring solutions for pets."

• Jen-Chieh Cheng, VP of ITRI​

"We are focused on expanding our pet tech offerings, including smart collars, to meet the growing needs of pet parents."

• Ken Hicks, CEO of PetSmart

Segment Analysis

Based on the Pet Type, the Smart Pet Collar Market is classified into dog smart collars, cat smart collars, and others, which include birds, rabbits, exotic pets, and others. The GPS tracking cameras and the training collars for the dogs are the other key factors that have led to the high market domination by the industry. Smart collars that track the location and ensure safety have also been gaining popularity among cats since they are always known to wander. Top-notch technology is increasingly common in dogs and cats to monitor their state to point out diseases. The other type of pet segment is still limited but is steadily expanding owing to different tracking capabilities. The increase in pet humanization along with increasing awareness for safety has fueled the demand for the pet across all types. North America and Europe seem to have high adoption for VoIP, while the Asia-Pacific region has high growth prospects. Newly generated knowledge and the development of technologies persist to foster the segment’s growth.

Based on the Application, the Smart Pet Collar Market is classified into pet tracking & geofencing applications, health monitoring applications, behavioral training applications, and identification & security applications. GPS & Wi-Fi pet collars are the most popular, and within this category, tracking collars and geofencing lead the market. Fueled by the trends for health monitoring, new biometric sensors are added to the watches to track the heart rate, level of activity, and even sleep. To be specific, behavioral training collars come with vibration, sound, and moderate electric shock for obedience training purposes. This is by identifying lost pets and safeguards measures arising from RFID, digital ID tags, and more. Thus, there is growing consumer concern for their pets’ safety and overall welfare, thus widely adopting the same. This is due to technological changes in the evolving concept of AI and IoT in enhancing these applications. The necessary factors that are escalating the demand for multifunctional smart collars are expected to drive market growth.

Regional Analysis

North America dominates the Smart Pet Collar Market due to the high pet ownership rates, improved disposable income, advanced adoption of technology, and other factors. Among the primary drivers of the North American pet products market, the United States has been providing a consistent rise in the need for safety, health care, and GPS tracking systems for pets. These factors are complemented by the increased pet humanization and recognition of the pets’ quality of life in terms of health or comfort. Some market players, such as Whistle, Fi, and Garmin, are venturing deeper into the use of artificial intelligence technology in pet tracking and biometric monitoring. The major sales are generated from online stores and specialty stores that deal strictly with pet products. More endorsement from the regional veterinary and heightened concerns about the security of the pets lead to higher adoption levels. Superior levels of the Internet of Things and compatibility with smart homes drive the market. The region is estimated to sustain its dominance through some new inventions and increased spending on pet technologies.

This is because the Asia-Pacific region has been the most buoyant Smart Pet Collar Market due to factors such as rising trends in pet adoption, an increase in income per capita, and the growing trends of urbanization. Some of the nations where pet ownership has risen include China, Japan, and India, resulting in increased adoption of new features such as tracking the pet’s movement as well as monitoring the pet’s health status. The inclination of people toward converting their pets into friends and providing them with high-quality products is propelling smart wearables. The availability of the latest e-commerce platforms is helping people get their hands on smart collars. Other factors that complement the market growth include government regulations to enhance the safety of pets as well as the identification of such animals. Global and local stakeholders are venturing into the AI and IoT market of pet products and services. Awareness of the health and security of pets is also boosting the uptake of the technology. It will be seen that the Asia-Pacific region will have the highest growth rate in the future years.

Competitive Landscape

The global Smart Pet Collar Market is very fragmented and intensively competitive, and major vendors competing in the market are likely to focus on product development, differentiation, and acquisitions. Currently, the market is headed by amazingly developed devices like Whistle (Mars Petcare), Fi, Garmin, Tractive, Link AKC, and PetPace, as well as FitBark, which offer GPS tracking, health monitoring, and AI analyses. These are such elements as real-time tracking and navigation, geofencing, waterproofing, and biometric features, among others. Partnerships and collaborations with veterinarians make it easier to create confidence in the market and new product penetration.

Newcomers are soon entering the market with competitive and cost-effective products with many more features. Market penetration is fostered through the direct-to-consumer (DTC) model and the extension of the e-commerce platforms. The market is dominated by the Americas, especially Canada and the USA, and the growth is observed in Europe and Asia Pacific owing to the growing popularity of pets and rising income levels. Businesses need to provide decision-makers with many compliance and data security options for becoming eminent decision-makers. Other new trends include pet tracking services and services that provide pet owners with usage insights such as pet health records subscriptions. Based on the technological capabilities, AI and IoT shall be the primary drivers of competitive strategies in the future.

Smart Pet Collar Market, Company Shares Analysis, 2024

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Recent Developments:

• In August 2024, Pawgic AI unveiled its minimum viable product for an AI-powered smart collar featuring real-time activity monitoring, mood detection, GPS tracking, and an AI-driven veterinary advice system. The customizable and durable collar integrates advanced AI to cater to the diverse needs of pet owners.
• In March 2024, PetPace launched PetPace 2.0, an AI-powered smart collar providing continuous, real-time monitoring of canine health metrics, including vital signs and behavior. Designed with veterinary expertise, the collar aims to enhance pet well-being and deliver early health issue detection for pet owners and researchers.
• In January 2024, Invoxia introduced its Minitailz Smart Collar at CES 2024, featuring AI technology to track pet health, activity, and location. This innovative device emphasizes preventive health monitoring, offering comprehensive insights into pets’ well-being.

Frequently Asked Questions (FAQs)