Smart Toilet Market By Product Type (Wall-Hung Toilets, Close-Coupled Toilets, One-Piece Toilets, Others), By Connectivity (Wi-Fi Connected, Bluetooth Connected), By Distribution Channel (Offline, Online), By End-User (Residential, Commercial, Institutional), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles, and Market Forecast, 2025 – 2035.

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Industry Outlook

The Smart Toilet market accounted for USD 10.81 Billion in 2024 and is expected to reach USD 40.35 Billion by 2035, growing at a CAGR of around 12.72% between 2025 and 2035. The Smart Toilet Market consists of technologically sophisticated bathroom fixtures that improve hygiene while offering superior comfort with additional convenience features. The smart toilets integrate various features, which include automatic flushing as well as heated seating, together with bidet functionality and air-drying systems and interior lighting, and automated cleaning capabilities. The model series features both health-monitoring sensors and remote and app-based control features while linking smoothly into smart home networks. People increasingly seek smart hygiene solutions because they have become more conscious about sanitary practices.

People prefer touchless and hands-free operations throughout their houses and business locations. The market continues to grow because customers seek better lifestyles and luxury leisure opportunities within their daily routines. Modern design improvements, together with functional advancements, maintain their influence on consumer demands.

Report Scope:

Market Dynamics

Growing preference for touchless hygiene solutions in residential settings.

The Smart Toilet Market receives substantial growth from the increasing residential market demand for touchless hygiene technology. Homeowners become more conscious about germ transmission following the pandemic; therefore, they actively look for touchless features in their homes to improve health security and cleanliness. Residential homes now tend to desire smart toilets because they offer advanced features, which include motion-sensing flush as well as automatic lid opening and self-cleaning functions. The innovations blend convenience with personal hygiene promotion advances.

The combination of rising home renovation projects with growing smart home popularity drives this evolving market trend. The Centers for Disease Control and Prevention (CDC) emphasizes the importance of frequent hand surface cleaning for infection control, and touchless systems decrease contamination rates in public bathrooms. Public health emphasis has motivated consumers to buy hygienic smart sanitary products, so touchless smart toilets present themselves as strong options for residential bathrooms.

Rising adoption of smart homes and connected bathroom ecosystems.

​The Smart Toilet Market expands primarily because consumers increasingly embrace both smart homes and interconnected bathroom elements. Smart technology adoption by homeowners continues to spread through the market because they want convenience alongside better energy efficiency and hygiene, so homeowners are increasingly adopting connected smart toilet systems.

Users are demanding features, including voice command activation with customizable applications that provide easy compatibility between smart devices. The smart home market in India shows notable growth because of this specific business trend.  The market shows growth potential because consumers are increasingly interested in smart toilets, which integrate perfectly with their connected home environment.

High installation and maintenance costs in low-income regions.

The high installation expenses, together with maintenance costs, act as key limiting factors for Smart Toilet Market adoption in areas with lower income levels. Customers face expensive initial buying and installation costs when purchasing smart toilets because these units need sophisticated components ranging from sensors to automated flushers and bidet systems, and connectivity modules. These toilets need advanced components that increase initial purchase costs and require setup and regular maintenance only through skilled technicians.

Households with restricted income and poorly developed infrastructure tend to make decisions based on economy and essential features rather than technology or luxury. The high price doubles as a substantial obstruction against market growth within price-aware markets. The limited availability of service support, together with minimal awareness about these technologies and the high acquisition costs, hinders global smart toilet adoption in price-sensitive markets.

Expansion in the hospitality and wellness tourism sectors.

The Smart Toilet Market finds its emerging prospects through the expansion taking place within both the hospitality industry combined with wellness tourism. Developments in the hospitality industry drive the rising demand for state-of-the-art bathroom fixtures that offer both quality and hygiene at luxury standards. The combination of heated seating and automatic flush systems with adjustable lighting and bidet technology in smart toilets leads to enhanced comfort while presenting a strong sign of healthcare commitment to users. Hotels throughout the hospitality sector utilize these advanced features as competitive standards that prioritize luxury service delivery.

The benefits of smart toilets perfectly match the core principles of wellness tourism, which focuses on well-being through health care and hygienic practices, and relaxation. The growing demand for top-notch sanitary facilities is pushing establishments to improve their sanitary structures to accommodate guest needs and invite upscale clients. The expanding market of global travel and well-being tourism creates a favorable environment for hospitality facilities to widely adopt and advocate for smart toilet technology.

Demand for compact smart toilets in urban micro-apartments

Smart toilet manufacturers have a powerful market opportunity because of the increasing demand for these compact products in micro-sized city apartments. Urban progress and increasing property values in big cities lead to a continuous reduction in residential living space dimensions. The home change design requirements drive the market demand for efficient bathroom systems, which occupy minimal space.

The modern compact smart toilets provide all advanced features, including automatic flushing and built-in bidets as well as heated seats and deodorizing systems within their space-efficient design. These modern gadgets please downtown residents because they combine neat looks with practical dimensions. The space-maximizing capabilities of smart toilets become more effective through the availability of tankless and wall-hung system options. Manufacturers can pursue growth in the small-space housing market by developing efficient, high-tech toilet products that appeal to micro-living consumers.

Industry Experts Opinion

Smart toilets like our TrueLoo are poised to revolutionize preventative healthcare by offering real-time health monitoring through waste analysis.” ​

• Vik Kashyap – CEO, Toi Labs

Segment Analysis

Based on the product type, the Smart Toilet Market has been classified into Wall-Hung Toilets, Close-Coupled Toilets, One-Piece Toilets, and Others. The Smart Toilet Market demonstrates that one-piece toilets establish themselves as both the largest and leading category in the industry. One-piece toilets have gained popularity because their unified structure integrates the tank and bowl into a single unit, which provides an attractive appearance while being convenient to use. Their compact nature enables them to be perfect choices for contemporary bathrooms, especially in spaces that require efficiency and where urban living prevails. Functionality benefits from the one-piece design because such models lack the crevices that characterize two-piece toilets for easier cleaning and maintenance.

The built-in smart capabilities, such as automatic flushing combined with seat-warming systems and built-in bidets, work more efficiently in these units. Consumers view these products as premium and technologically sophisticated, which matches the rising consumer trend of sincere bathroom living experiences. Their widespread use in residential and commercial applications results from both easy installation capabilities and excellent operational capabilities. The trend of smart homes leads users with a preference for style and technology to choose one-piece smart toilets.

Based on the Connectivity, the Smart Toilet Market has been classified into Wi-Fi Connected, Bluetooth Connected. The Smart Toilet Market shows the Wi-Fi-connected segment as its leading and most important sector. Wi-Fi technology enables smart toilets to join smart home systems through smartphones and voice commands, as well as remote applications for user control. This technology improvement provides users with enhanced capabilities such as customized configurations and distant supervision, along with medical data monitoring.

Through Wi-Fi connectivity, users can perform automated software updates and find solutions to technical problems, thus creating greater convenience for smart toilet consumers. Smart home technology adoption drives the rising market demand for Wi-Fi-connected smart toilets. The connectivity enables manufacturers to update devices through over-the-air mechanisms, which helps ensure future enhancements. Modern consumers view Wi-Fi-connected items as the highest level of functionality, so they become the dominant choice for users who want smart home integration and innovative convenience.

Regional Analysis

The Smart Toilet Market in North America keeps expanding because residents increasingly adopt smart home technologies and improved hygiene systems. People living in this area demonstrate rising demand for touchless operation alongside self-cleaning models as well as seat warmers and built-in bidet functionality. Water efficiency, along with sustainable bathroom solutions, has gained increasing importance in the market.

The shifting demographics, which include seniors who require accessible health features, have increased the marketplace need. Product design and innovation take central roles in this market since manufacturers dedicate efforts to create personalized comfort features and devices that interact with each other. Modern home renovations, as well as premium bathroom installations, now include smart toilets as essential installation elements.

The Asia-Pacific Smart Toilet Market advances quickly because of urban development and growing consumer understanding, while hygiene and cleanliness remain central to the Asian-Pacific culture. The three Asian nations, Japan, China, and South Korea, lead the way when it comes to smart toilet adoption because users have widely accepted their bidet wash systems and automated flushing functions.

 The expanding adoption of smart toilets in India, together with Southeast Asian countries, results from increasing household incomes and changing modern housing styles. The move towards better sanitation and intelligent infrastructure receives backing from government programs. People throughout the region are now ready to welcome modern bathroom technologies that combine luxury features with hygiene and comfort elements.

Competitive Landscape

Major players within the Smart Toilet Market include traditional sanitary ware manufacturers alongside technological innovation companies. TOTO Ltd., Kohler Co., LIXIL Corporation, and Roca Sanitario form the core of competitive leaders in the premium smart toilet sector because of their popular models and worldwide distribution operations. The European market includes three main companies: Duravit AG and Villeroy & Boch, along with Geberit AG, which deliver luxury sanitary solutions with advanced hygiene technology. The businesses of American Standard and Bradley Corporation serve residential and commercial industries simultaneously.

Two leading companies, Jaquar Group and Hindware, expand their operations across Asia, particularly in the Indian market, while Panasonic and Xiaomi work to improve their smart home technology innovations to produce intelligent toilet solutions in East Asian regions. The market recognizes Niagara Conservation, as well as Bio Bidet and Brondell, for creating sustainable high-tech toilet products. The competitive atmosphere between manufacturers focuses on product innovation and design excellence, as well as intelligent functionality, when they aim to reach an increasing number of international consumers.

Smart Toilet Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2025, LIXIL Corporation continues to be a major player in the global smart toilet market, focusing on eco-friendly designs to attract environmentally conscious consumers and contribute to sustainability efforts.
• In January 2025, TOTO announced plans to expand its dealer network in India by one-third, aiming for 160 dealers by 2025–26. This expansion targets smaller cities to broaden the company's market reach.

Report Coverage:

By Product Type

• Wall-Hung Toilets
• Close-Coupled Toilets
• One-Piece Toilets
• Others

By Connectivity

• Wi-Fi Connected
• Bluetooth Connected

By Distribution Channel

• Offline
• Online

By End-user

• Residential
• Commercial
• Institutional

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Kohler Co.
• TOTO Ltd.
• LIXIL Corporation
• Roca Sanitario
• Duravit AG
• Villeroy & Boch
• Geberit AG
• American Standard
• Bradley Corporation
• Jaquar Group
• Hindware
• Panasonic Corporation
• Xiaomi Corporation
• Niagara Conservation
• Bio Bidet

Frequently Asked Questions (FAQs)