Swimwear Market By Product Type (Men’s Swimwear {Swim shorts, Swim briefs, and Jammers}, Women’s Swimwear {Bikinis, One-piece swimsuits, Tankinis, Swim shorts, Swim dresses, and Monokinis}), By Material (Nylon, Polyester, Spandex, Neoprene, and Others), By End-user (Leisure Swimwear, Performance Swimwear, Resort & Luxury Swimwear, and Others), By Distribution Channel (Online, Offline, and Rental), Global Market Size, Segmental Analysis, Regional Overview, Company Share Analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Swimwear market accounted for USD 25.6 Billion in 2024 and is expected to reach USD 51.7 Billion by 2035, growing at a CAGR of around 6.6% between 2025 and 2035. The Swimwear market is the worldwide industry that deals with the design, manufacture, and sales of clothing strictly for swimming and activities in water. Extending from bikinis to one-piece swimsuits, board shorts, and athletic swimwear, it caters to different customer bases for men, women, and children. This increase has mainly been driven by a growth of participation in water sports, beach tourism, and swimwear which are in high demand among fashion and athleisure wear. The increasing factors of eco-friendliness and sustainability create greater demand for swimwear which is branded as sustainable.

Manufacturers keep shifting their focus towards recycling fabrics and focusing on such materials. The buying behavior and brands' discoverability are impacted by seasonal changes changing cultural tastes and social media influencer trends. In the swimwear market, innovation is ever on the rise with growing demands for style, comfort, and performance from consumers. 

Report Scope:

Market Dynamics

Growing Popularity of Active Beach Holidays Drives Demand for Performance Swimwear

Interest in adventure and active beach holidays has been the major driving force behind the swimwear market, where consumer demand for vacations involving surfing, scuba diving, and snorkeling is gaining ground over lying on the beach. According to the latest data from the World Tourism Organization (UNWTO), an estimated 975 million tourists traveled internationally between January and September 2023, marking an increase of 38% compared to the same months in 2022.

As the number of surfing and diving tourists is rapidly increasing, the demand for swimming wear that is resilient and performance-based grows. The aim now is towards even chlorine-resistant, sun-protective, and quick-drying swimsuits to keep up with these active lifestyles. Eco-tourism and sustainable fashion are increasingly necessitating swimwear innovations, asking brands to come up with functional yet environment-friendly products.

Rising Health and Fitness Focus Drives Demand for Performance-Oriented Swimwear

There is greater importance attached to health and fitness, which fuels the demand for functional as well as fashionable swimwear. With more interest in the activity, swimming has become one of the most quickly adopted sports by individuals due to the gentle nature of swimming and the comprehensive workout it provides.

According to the CDC, swimming is one of the top five most common physical activities for kids and adults. Worldwide, the World Health Organization promotes swimming as an activity that, as a sport, forms an obligation in the fight against growing levels of obesity and more so as an activity that enhances general well-being.

As a result, the whole world is demanding high-performance swimwear with great style, as users ask for activewear that would serve to provide adequate support, comfort, and flexibility during exercise. Simultaneously, due to such novelties as water training classes and triathlons, people require specialized swimwear, for example, compression and hydrodynamic swimsuits. It drives brands to create collections of swimwear that will be not only functional but fashionable and adapted to this active lifestyle.

Seasonal Demand Fluctuations Pose Challenges for Swimwear Sales and Inventory Management

Another challenge facing the swimwear market is seasonal change in demand because sales always peak during the summer months or holiday seasons. Demand for swimwear lowers sharply in colder months in regions, this is especially so in temperate or cold climates with the main cause for the reduction in swimming activities being the lack of such activities during the year. Seasonality creates inventory management problems for manufacturers and retailers because one day they are likely to end up with overstock, and another with stockouts, all owing to a shortage or surplus in supply due to peak or off-peak periods.

Sales of swimwear are generally slow during off-peak seasons in areas that experience strong winters. To offset this, companies introduce special lines that might include resort wear, activewear, or athleisure to keep buyers engaged during those times. A retailer must design effective promotional activities and sales for peak seasons to offset the slower off-season cash flow in the calendar.

Rising Luxury Travel and Affluent Consumers Drive Growth in High-End Swimwear and Resort Wear

This is an even greater opportunity for luxury swimwear brands as the growing demand for resort and luxury wear will be much better catered for by high-end swimwear brands. As affluent experiences keep increasing around the world, consumers will want to enjoy up-scale beach resorts and exotic getaways. The growth in wellness tourism and up-scale beach resorts will increase the demand of some consumers for stylish luxury swimwear and exclusive high-end designs.

Also, as the tourism business revenues from the luxury destinations- the Caribbean, Mediterranean, and Southeast Asia continue to grow, there will be a growing demand for fashionable yet utility-driven resort wear, and swimwear will be one among many such requirements. This business trend opens up avenues for luxury swimwear brands to expand their collections and cater to high-end travelers' requirements for sophisticated, premium products that can be used during beach and resort vacations. Luxury beach homes as well as an increased "experiential luxury" focus would leverage some of the key demand underpinning demand in this very niche market: exclusive swimwear once again targeting high-end travel experiences.

Rising Consumer Focus on Skin Health Drives Demand for UV-protective and Chlorine-Resistant Swimwear

More people are now interested in swimwear that carries health-enhanced attributes, such as built-in UV protection and anti-chlorine treatments. As consumers grow more health-conscious and concerned about the protection of their skin from possibly fatal incidents of skin cancer, consumers are often looking for swimwear with enhanced protection. Related products and the market for UPF swimwear are increasing as consumers gain more knowledge regarding chlorine damage to skin and clothes, and as emphasis on sun safety will continue to grow.

Brands are innovating with protection fabrics but also comfort focused on UPF swimwear. This trend also encourages brands to be differentiated through specialized swimwear combining functionality and health for consumers who want to look great and protect their skin.

Industry Experts Opinion

“My goal with The Saltwater Collective is to create swimwear that helps women feel confident in their own skin,” says. Partnering with Venus gives us the opportunity to grow our offerings and address some of the key issues women face when shopping for swimwear.”

• Camilla James, CEO & Founder, The Saltwater Collective

"We are thrilled to unveil the Red Carter swimwear relaunch in collaboration with the renowned designer himself. This venture underscores our commitment to delivering exceptional products to our customers."

• Ira Ganger, CEO, Amerex Group

Segment Analysis

Based on the material, the Swimwear market has been classified into nylon, polyester, spandex, neoprene, and others. The Polyester segment is the leading material in the swimwear market due to its durability, chlorine resistance, and color retention.  It does not lose its shape or vibrancy even if the pool is used extensively or the swimmer swims with salt water. Polyester is fast-drying, lightweight, and extremely cheap, this makes it among the most desired materials for performance as well as casual swimwear. 

Based on the end-user, the Swimwear market has been classified into leisure swimwear, performance swimwear, resort & luxury swimwear, and others. Leisure Swimwear is the leading segment due to its broad appeal and high demand among all varieties of consumers who use swimwear for recreational time, such as beach holidays, poolside hangs, or exercise purposes. Bikinis, one-piece suits, and swim shorts can be covered under popular styles, thus offering flexibility to accommodate diverse groups of buyers. The wellness, tourism, and sporting trends continue to add power to the penetration of this category in the market.

Regional Analysis

North America is the largest region for the swimwear market, driven by strong demand from the U.S. and Canada. The strong beach culture and the well-established standard of living along with sound consumer expenditure have justified the massive sales volume of swimwear both in the leisure and performance segments. North America also houses gigantic population groups that are interested in leisure activities, sportiness, and even tourism. This again increases the demand for swimwear further during summer. Leading retailing chains and e-commerce ventures also claim a significant share of the market. There are quite a few swimwear companies that offer swimwear as per consumer preferences.

The Asia-Pacific region is the fastest-growing market for swimwear, with countries like China, India, and Australia driving the expansion. Growth can be attributed to increasing tourist inflows into the country for exploration of water sports and beach destinations while disposable incomes are increasing. Furthermore, an increasing trend towards high-fashion swimwear and a gradually increasing middle-class population is expanding the leisure and resort wear segment. More water sports activities are on the rise in this region, and that just continues to fuel the growth of the swimsuit market. Brands will need to focus on affordability, quality, and innovation if they hope to thrive.  

Competitive Landscape

The swimwear market is highly competitive with some key global players operating in various segments of the market. Some major global players include Speedo (Pentland Group), Nike, Adidas, Arena, H&M, Zara, and Triumph International. The brands are continually innovating with increased demand to encompass performance, leisure, and luxury swimwear. For instance, Speedo has expanded its eco-friendly line of clothing featuring sustainable fabrics mainly of recycled polyester, mainly due to increasing demand for environmental consciousness. New innovations like chlorine-resistant fabrics and compression technologies add to Nike and Adidas swimwear offerings for the performance athlete.  These developments mark a shift in the competitive landscape with even more innovations towards concepts of innovation and sustainability in the near future to attract a diverse consumer base.

Swimwear Market, Company Shares Analysis, 2024

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Recent Developments:

• In April 2024, the famous outdoor retailer L.L.Bean, which has been widely known for its outdoor gear, is collaborating with the viral swimwear brand Summersalt to unveil a new collection inspired by a shared passion for summer and adventure through a new line of swimwear, cover-ups, and summer-ready gear and accessories.
• In March 2024, Amerex Group LLC is delighted to announce the relaunch of the legendary Red Carter swimwear brand. With this fresh collection, designed in collaboration with acclaimed swimwear designer Red Carter, Amerex is offering the market a remade line that embodies the uniquely finished designs as well as the experience gained by Red for over three decades.
• In March 2023, America's shopping destination for diverse, working families, JCPenney, and the iconic sports and lifestyle brand Sports Illustrated (SI) announce their latest collaboration, Sports Illustrated for JCPenney Swim, which features a limited-edition collaboration with five-time Olympic gold medalist Missy Franklin.

Report Coverage:

By Product Type

• Men’s Swimwear
  • Swim shorts
  • Swim briefs
  • Jammers
• Women’s Swimwear
  • Bikinis
  • One-piece swimsuits
  • Tankinis
  • Swim shorts
  • Swim dresses
  • Monokinis

By Material

• Nylon
• Polyester
• Spandex
• Neoprene
• Others

By End-user

• Leisure Swimwear
• Performance Swimwear
• Resort & Luxury Swimwear
• Others

Distribution Channel

• Online
• Offline
• Rental

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Speedo
• Nike Swim
• Adidas Swimwear
• H&M
• Victoria’s Secret Swim
• Calzedonia
• Tommy Hilfiger Swimwear
• Oiselle
• Arena
• TYR Sport
• Seafolly
• L*Space
• Billabong
• Roxy
• Triumph International

Frequently Asked Questions (FAQs)