Vegan Cosmetics Market By Product Type (Skincare {Moisturizers & Creams, Cleansers & Face Washes, Serums & Treatments, Sunscreen & SPF Products, Face Masks & Exfoliators, Eye Care}, Haircare {Shampoos & Conditioners, Hair Oils & Serums, Styling Products, Hair Dyes & Treatments}, Makeup {Face Makeup, Eye Makeup, Lip Products, Blush & Highlighters, Makeup Removers & Cleansers}, Fragrances {Perfumes & Body Sprays, Essential Oils}, and Others) By Functionality (Anti-aging, Hydration & Moisturization, Sensitive Skin Care, Sun Protection, Anti-pollution, Others), By Distribution Channel (Online, Offline {Specialty Stores, Department Stores, Others}), By End-User Type (Individual Users, Commercial, Others), Global Market Size, Segmental analysis, Regional Overview, Company Share Analysis, Leading Company Profiles, and Market Forecast, 2025 – 2035

Industry Outlook

The Vegan Cosmetics Market accounted for USD 18.2 Billion in 2024 and is expected to reach USD 37.5 Billion by 2035, growing at a CAGR of around 6.8% between 2025 and 2035. The Vegan Cosmetics Market refers to cosmetics and personal care products that do not contain any animal-derived ingredients and are not tested on animals. Such products have no substance like beeswax, collagen, or lanolin but are developed with plant-based alternatives. Since clean beauty has emerged as the next big trend, consumer awareness of ethical, environmental, and health concerns has increased demand for vegan cosmetics. 

The major consumer groups, Millennials and Gen Z, drive the Vegan Cosmetics Market. Also, increasing regulations and certifications concerning cruelty-free labeling encourage the expansion of this market globally.

Report Scope:

Market Dynamics

Consumers are increasingly looking for transparency in the sourcing and production processes of vegan cosmetics.

Some of the major variables that will propel the Vegan Cosmetics Market include the growing desire for transparency regarding the origins of raw ingredients, production methods, and supply chain partners. Consumers are now starting to expect ethical and sustainable products that are safely known to be cruelty-free, plant-based, and sourced ethically. They want companies to disclose where their products come from, how they are produced, and the environmental impact of these processes. A shift in consumer behavior that reflects the broader movements of mindful consumption and sustainability.  According to the U.S. Environmental Protection Agency (EPA) study found that 70% of consumers today choose products that adhere to certain environmental and ethical guidelines indicating the desperate need for transparency brought on by the vegan cosmetics industry.

Endorsements from influencers and celebrities advocating for cruelty-free, vegan beauty products.

Influences from celebrities and advocates of cruelty-free, vegan beauty products have greatly boosted the Vegan Cosmetics Market. Such products gain more exposure in the market, and consumers have more confidence in the ethical sense of these public figures. These messages are boosted further on social media, and product influencers together with celebrities help influence millions of followers on buying decisions. These endorsements have created such an impact that most customers are now willing to buy products from companies in line with their ethics. According to a survey published by the National Institute of Health, 65 percent of consumers are typically convinced to purchase "green" and "cruelty-free" goods and services as a result of celebrity endorsements.

The cost of sourcing plant-based ingredients can be higher, increasing product prices.

The cost of sourcing plant-based ingredients becomes a significant restraint for the Vegan Cosmetics Market. Such eco-friendly, high-quality sustainable plant-based ingredients come with a higher cost compared with their conventional variants, derived from animals.

Since such costs may be reflected in consumer prices, vegan cosmetics are generally more expensive than conventional cosmetics. These pricing disparities can frequently limit access and impede market expansion, particularly for the price-sensitive consumer segment. Consequently, although the demand for vegan products has increased in recent years, the costs of sourcing plants act as a limiting factor to market absorption.

Growing demand for eco-friendly packaging in vegan cosmetics as part of a sustainable lifestyle.

An important growth opportunity for the Vegan Cosmetics Market comes from a trend that is gaining momentum in demand for environment-friendly packaging. The ever-increasing desire for a sustainable way of life is one trend that consumers can never let go of. Consumers are on the lookout for products not only that adhere to their ethics but also carry minimal environmental footprint. The desire for an environment-friendly packaging of biodegradable or recyclable and reusable material will be one thing that will be cherished by the sales of vegan cosmetics.

These trends have been primarily based on consumer awareness related to plastic pollution as well as a resultant thrust on efforts to help the brands reduce their carbon footprint. Hence, eco-friendly packaging solutions help companies gain opportunities to attract green-conscious buyers, maintain a competitive edge, and consequently pursue long-term growth in the Vegan Cosmetics Market.

Offering personalized skincare solutions based on plant-based formulations to cater to unique skin types.

Personalized skincare solutions with plant-based formulations will represent a significant opportunity for the Vegan Cosmetics Market. With the growing realization of the fantastic effects of plant-derived products, consumers are now demanding aesthetics with specific skin types and issues specific to them. When combined with other wash care products, antibacterial face and body cleansers allow the firm to customize products that target certain issues like hydration, anti-aging, and acne treatments without sacrificing its morally sound, cruelty-free philosophy. By shifting to plant-based ingredients, brands can satisfy the newer market trend of customized and organic ingredients, both for the loyal customer base and to expand the newly formed vegan cosmetic market.

Industry Experts Opinion

"Vegan cosmetics offer a sustainable option for consumers seeking cruelty-free and eco-friendly products. These formulations eliminate animal byproducts, which can sometimes cause allergic reactions or irritations, making them suitable for sensitive skin types.”

• Dr. Michael Summers, Professor of Dermatology and Expert in Ethical Skincare

"The vegan cosmetics market is not just a passing trend but a reflection of a broader movement toward clean and conscious beauty. Consumers today are more informed about what goes into their skincare and makeup, and vegan formulations have emerged as a way to meet ethical and environmental expectations.”

• Dr. Emily Rivers, Cosmetic Scientist and Researcher in Green Beauty Formulations

Segment Analysis

Based on the product type, the Vegan Cosmetics Market has been classified into Skincare, Haircare, Makeup, Fragrances, and Others. In the Vegan Cosmetics Market, the skincare segment is the largest and occupies the maximum share. This has been majorly spurred by the rising concern among people about animal-friendly products and environmentally friendly products in the beauty products industry.

Cosmetics such as creams, lotions, and even sun blockages have become more popular with people focusing on the health of their skin and protection from the effects of the sun. Skincare products are another benefit of recently produced vegan cosmetics. They are just as effective but don't contain any animal ingredients, which helps the Vegan Cosmetics Market grow.

Based on the Functionality type, the Vegan Cosmetics Market has been classified into Anti-aging, Hydration & Moisturization, Sensitive Skin Care, Sun Protection, Anti-pollution, and Others In the Vegan Cosmetics Market, the Hydration & Moisturization segment is most dominant. This is due to the ever-high demand for products that can deeply moisturize the skin and naturally derived ingredients such as aloe vera, hyaluronic acid, and natural oils. End users seeking vegan goods hope to achieve sustained wetness without the use of artificial chemicals or animal byproducts. Due to customers' heightened sensitivity when choosing personal care products and the need to maintain the skin's moisture content, the Vegan Cosmetics Market is one of the most popular among consumers when buying personal products, particularly cosmetics for the skin and hair.

Regional Analysis

The North American Vegan Cosmetics Market is the largest in the world, primarily driven by the United States, which leads in demand for cruelty-free, vegan, and sustainable beauty products. Further demand for ethically and environment-friendly brands coupled with surging interest in clean beauty drives this market. The prohibition of animal experimentation in several jurisdictions, for instance, provides regulatory assistance to promote the development of vegan cosmetics.

Apart from this, Canada is a significant player in the market with a strong consumer base and high demand for ethical products. Influencer marketing and social media have also driven the growth of the sector by creating awareness of vegan beauty trends in the region. Region-wise, mainstream retailers collaborating with vegan beauty brands further support the growth of the Vegan Cosmetics Market.

The United States Vegan Cosmetics Market is expanding rapidly due to continuously increasing consumer awareness and concern with the products’ origin and production process. The varied target population that is growing increasingly aware of their health, the environment, and animals has oversaturated the US market. Vegan and cruelty-free cosmetics have risen in popularity among clean beauty-conscious Generation Z and millennials. Nowadays, vegan products are becoming more popular in the majority of major beauty stores, both online and off. At present, LA-based brands dominate the market of vegan cosmetics, offering a wide variety of skincare, makeup, and hair care products.

The European Vegan Cosmetics Market is one of the key markets in the global industry, given the high demand from customers for ethical and sustainable beauty products. The UK, Germany, and France are the top European nations at the forefront, with consumers focused on cruelty-free, environmentally friendly, and clean cosmetic products. There are strict restrictions on the use of animals for research work in Europe. An example of this is the EU ban on cosmetics that have been tested on animals, leading to greater demand for vegan cosmetics.

Retailers and beauty businesses are stocking up on vegan product lines in European markets, saying their packaging is more environmentally friendly and ingredient lists are transparent. The increase in demand for natural, organic, and plant-derived ingredients is also another driving force in this market. Vegan snacks are being offered by conventional stores that are collaborating with vegan firms to increase product sales and open up new markets.

The United Kingdom Vegan Cosmetics Market is growing significantly in Europe, primarily driven by the cravings of strong consumer preferences for cruelty-free, ethical, and sustainable beauty products. Naturally, there is a rise in demand for vegan cosmetics since UK customers, particularly Gen Z and millennials, value clean beauty, are concerned about animal welfare, and care about the environment. Similar to the European Union, the UK has tight laws that limit animal testing and is primarily an advocate for cruelty-free products. Such a regulatory climate has encouraged the emergence of the vegan market for cosmetic products and spurred innovation among firms that begin developing plant-based, organic products.

Competitive Landscape

The Vegan Cosmetics Market is highly competitive. Some companies are well-established, while others are just starting. The bigger names, like Tarte Cosmetics, E.L.F. Cosmetics, and Milk Makeup, are dominant players known for their extensive lines and for establishing a great name for the brand. Clean skin-friendly formulas and inclusion are helping newcomers like Tower 28 Beauty and Ilia Beauty thrive.

The market can experience and recognize the entry of direct-to-consumer brands like Rare Beauty and Bite Beauty, which help build transparency and responsible practices into their brand. Sustainability and eco-friendly packaging have also taken center stage as a differentiator. Product innovation, consumer demand for cruelty-free alternatives, and the growing popularity of vegan and clean beauty trends drive competition.

Vegan Cosmetics Market, Company Shares Analysis, 2024

To explore in-depth analysis in this report - Request Free Sample Report

Recent Developments:

• October 2023: Indian vegan cosmetic brand Organic Harvest expanded into the color cosmetics sector by introducing a new 100% vegan makeup collection with six distinct product lines.
• March 2023: England-based Fruit Works launched a range of vegan bath, body, and skincare products, including face masks, body scrubs, glow mist, and body soufflé. Made from a 100% natural fruit complex derived from sugarcane, lemon, and orange, the company introduced ten new products across its hair, body, and skincare categories.

Report Coverage:

By Product Type

• Skincare
  • Moisturizers & Creams
  • Cleansers & Face Washes
  • Serums & Treatments
  • Sunscreen & SPF Products
  • Face Masks & Exfoliators
  • Eye Care
• Haircare
  • Shampoos & Conditioners
  • Hair Oils & Serums
  • Styling Products
  • Hair Dyes & Treatments
• Makeup
  • Face Makeup
  • Eye Makeup
  • Lip Products
  • Blush & Highlighters
  • Makeup Removers & Cleansers
• Fragrances
  • Perfumes & Body Sprays
  • Essential Oils
• Others

By Functionality

• Anti-aging
• Hydration & Moisturization
• Sensitive Skin Care
• Sun Protection
• Anti-pollution
• Others

By Distribution Channel

• Online
• Offline
  • Specialty Stores
  • Department Stores
  • Others

End-User Type

• Individual Users
• Commercial
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Pacifica Beauty
• Milk Makeup
• E.L.F. Cosmetics
• Tarte Cosmetics
• Ilia Beauty
• Rare Beauty
• Lime Crime
• Tower 28 Beauty
• Bite Beauty
• The Ordinary
• Versed
• Inika Organic
• Hourglass Cosmetics
• Medusa’s Makeup
• Saie

Frequently Asked Questions (FAQs)