Veterinary Imaging Market By Product Type (Veterinary Imaging Instruments {Radiography (X-RAY), Ultrasound Imaging Systems, CT (Computed Tomography) Scanners, Magnetic Resonance Imaging (MRI) Systems, Endoscopy Devices, other}, Veterinary Imaging Software {Image Management Software, Analysis Software}, Veterinary Imaging Reagents {X-ray and CT Contrast Reagents, MRI Contrast Reagents, Ultrasound Contrast Reagents}), By Modality (Stationary Instruments, Portable Instruments), By Application (Neurology, Oncology, Cardiology, Gynecology, Orthopedics, Respiratory, Dental Application, Others), By End User (Veterinary Clinics, Veterinary Hospitals, Academic and Research Institutions, Diagnostic Centers, Other), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Veterinary Imaging Market accounted for USD 2.18 Billion in 2024 and is expected to reach USD 4.5 Billion by 2035, growing at a CAGR of around 6.8% between 2025 and 2035. The Veterinary Imaging Market spans the technologies, devices, and services that can be employed to help identify diseases and track animal health through imaging. It comprises products and devices, including X-ray machines, ultrasound machines, MRIs, CT scans, and other software and applications for medical image processing.

It serves small companion animals and large livestock and animals of different and exotic breeds. Stimulated by technology, the growing number of pets, and the need for early and correct diagnosis, this market has tremendous significance for contemporary veterinary medicine.

Report Scope:

Market Dynamics

Increasing Pet ownership and rising Expenditure on animal healthcare

Rising expenditure on animal healthcare is a key factor influencing the growth of the Veterinary Imaging Market. The pet population has increased as a result of one of the most recent global trends: individuals began to view their pets as members of the family. Pet owners now give their animals' well-being a lot of thought as a result of this shift and a rise in people's awareness of animal suffering in contemporary culture. Demand is particularly rising in affluent nations where pet owners are willing to spend money on high-quality care for their animals, such as early disease detection using imaging.

Besides, consumers in developed countries have shifted from consuming animal food products, and their healthcare costs have increased due to the increase in disposable income in the developing nations. This growth is not only restricted to the companion animal; the livestock owners are also going for imaging solutions for maintaining the health and performance of their flock. Other related factors that have fueled higher levels of spending on imaging technologies include government encouragement of animal welfare and health, as well as growth in the interest of veterinary health insurance.

Technological advancements in imaging equipment for better diagnostic accuracy

The Veterinary Imaging Market has been positively impacted by advancements in technology, with modern systems arriving with better diagnostic precision and time. The availability of high-resolution computed tomography (CT) scanners and recent magnetic resonance imaging (MRI) systems, together with portable ultrasound systems, affords today’s physicians great detail, allowing for timely and accurate diagnosis of many diseases.

Veterinarians using AI-imaging solutions in their specialties have found that their diagnostic processes have gained benefits from the use of AI technology, particularly because it makes it easier to identify abnormalities that may have been previously overlooked. The availability of simpler, portable, and relatively inexpensive imaging systems designed specifically for veterinary purposes has increased their use in clinics and hospitals. Also, the application of digital imaging with telemedicine to allow diagnoses from a distance contributes to market growth.

The high cost of imaging devices and maintenance limits market growth

The high cost of imaging devices and maintenance limits Veterinary Imaging Market growth. The majority of veterinary clinics, particularly small and mid-sized ones, cannot afford the costly upfront investment required for capital equipment like MRI systems, CT scanners, and even sophisticated ultrasound machines. These costs are particularly problematic since most veterinary budgets are tight, especially in developing regions of the world. This financial problem is worsened by the fact that these devices require the services of highly qualified personnel, hence raising operational costs for veterinary practices.

The expenditure on maintaining and repairing these advanced imaging systems is again a burden on the resources. Since accurate performance requires frequent servicing, calibration, and software updates, the cost of operation might put off clinics with limited resources, such as small clinics and individual veterinarians. Even while the need for sophisticated veterinary diagnostic equipment is rising, the high-cost barrier hinders market penetration, especially in price-sensitive markets that lack development.

Growing adoption of portable imaging devices for on-site veterinary care

One of the emerging trends in the portable imaging equipment that is being introduced into veterinary care includes handheld ultrasound and compact digital radiography equipment, which acts as a significant opportunity for the market. Such devices allow veterinarians to give a fast preliminary examination and be useful in large animal practice, where the transportation of animals to clinics is inconvenient or traumatogenic. These systems can diagnose without delay in rural and remote areas, subsequently leading to enhanced animal health care.

Improvements in digital technology have increased the availability of portable imaging systems through lower costs, reduced weight, and easy handling, thus facilitating their use in small clinics and mobile veterinary practice. Its compatibility with wireless and cloud-based systems also enables it to share data easily and consult remotely, making it a good choice for veterinarians who seek a broad diagnostic procedure but have no requirement for expensive equipment.

Emerging markets in developing countries with rising pet healthcare awareness

High-potential growth markets that are available in countries within the Asia-Pacific and Latin America will continue to act as major growth prospects for the Veterinary Imaging Market. Increased discretionary income, large growth in population density, and overall propensity for pet ownership have increased calls for enhanced veterinary medicine, including the use of imaging. Health campaigns and government-related efforts to improve the health of animals are also doing their part to spur the uptake of diagnostic technologies.
The increasing population and production of livestock in these markets require imaging solutions for boosting productivity and mitigating diseases. These regions are transforming into attractive markets for multinational firms, providing cheaper imaging equipment and teaching activities for veterinarians. More local collaborations, together with targeted approaches that would suit the specific conditions of the emerging markets, are expected to foster further development of the identified territories and, therefore, promote the growth of demand for veterinary imaging.

Industry Experts Opinion

“The incorporation of artificial intelligence into veterinary imaging is a game changer. It has significantly improved the accuracy of diagnostics, particularly in emergency and complex cases, enhancing the treatment planning process for veterinarians across the globe.”​

• Dr. Rishi GK, a leading expert in veterinary medicine at the University of Florida

Segment Analysis

Based on the product type, the Veterinary Imaging Market can be segmented into equipment, reagents and consumables, and software. Among the equipment, ultrasound systems and X-ray systems are dominating the Veterinary Imaging Market. They are widely used because the former can examine many conditions. CT scanners and MRI systems, though, are not very frequently used because of the high purchase and maintenance costs, but they are gradually finding more applications in diagnostics.

Radiopharmaceuticals are used in imaging procedures such as scintigraphy, while chemicals like contrast media and films are used in radiography and other imaging processes. Software solutions are required for effective storage and management of images. As artificial intelligence and cloud technology advance, hardware products important in the imaging processes require the incorporation of software in their function.

Based on Applications, the Veterinary Imaging Market has been classified into Neurology, Oncology, Cardiology, Gynecology, Orthopedics, Respiratory, Dental Application, and Others. Oncology is the prime and most significant segment in the Veterinary Imaging Market. Cancer is a major topic of focus due to its rising incidence and advancement with improved imaging technology, including MRI and CT scans and ultrasound.

Veterinary clinics will invest in high-quality imaging equipment to enhance diagnostics as a result of pet owners' increased awareness of early detection and successful cancer treatment. Furthermore, very precise imaging is used in oncology treatments for pets to monitor the tumor's size and the effectiveness of the treatment. The demand for specialist imaging solutions rises as a result. Increased knowledge of animal cancer and pet owners' readiness to spend money on cutting-edge treatments, such as those based on imaging findings, are major trends. 

Regional Analysis

Due to better veterinary healthcare infrastructure, rising pet ownership, and rising animal health costs, the North American Veterinary Imaging Market is leading. The region occupies the leading positions; there is a high degree of implementation of innovation in imaging and a focus on research. Further, an increased number of severe and chronic diseases, including orthopedic and neurological diseases in pets, elevates the need for diagnostic imaging. The United States represents the largest market for a combination of factors such as supportive government policies, a large number of veterinary clinics, and easy access to innovative imaging tools.

The Asia-Pacific Veterinary Imaging Market is growing rapidly, as the cluster experiences a steady growth in people’s awareness of animal health and their willingness to spend money on it, with such countries as China and India in the lead. Increases in pet ownership, livestock rearing, and the demand for veterinary care are all factors contributing to the growth. Governments in this area are also spending more money to improve veterinary healthcare facilities, which gives market players a chance to introduce new, less expensive image solutions. The Veterinary Imaging Market in this region is growing at a higher rate due in part to the growing number of local partnerships and global organizations.

Competitive Landscape

The Veterinary Imaging Market has been fragmented by a host of companies, with Idexx Laboratories, GE Healthcare, Agfa-Gevaert N.V., Esaote S.p.A., and Canon Medical Systems Corporation being the leaders in the field. These companies investigate technology developments, especially artificial intelligence applications in the form of devices and portable imaging systems designed for the veterinary market. Large-scale research and development efforts are important to support the extent to which they develop innovations to respond to market demands.

While established leaders continue to offer answers, startups, and smaller businesses offer more focused and reasonably priced solutions. Users' strategies of collaborations, mergers, and acquisitions to diversify their services and geographic reach are the primary factors at play here. More awareness of veterinary diagnostics, along with the rising incidence of pet and livestock healthcare requirements, also adds to the competitive nature of the industry.

Veterinary Imaging Market, Company Shares Analysis, 2024

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Recent Developments:

• In October 2023, Carestream Health Inc. partnered with EXAMION, a provider and servicer of medical imaging solutions in Germany for over 30 years. This alliance strengthens Carestream's commitment to providing healthcare organizations in Germany and throughout Europe with innovative diagnostic imaging solutions.
• In June 2023, the company Esaote North America, Inc. introduced its new veterinary MyLab X90VET Ultrasound system in North America. This is an expansion for the very popular MyLab family and is equipped with Esaote's proprietary intelligent technology, Augmented Insight.

Report Coverage:

By Product Type

• Veterinary Imaging Instruments
  • Radiography (X-RAY)
  • Ultrasound Imaging Systems
  • CT (Computed Tomography) Scanners
  • Magnetic Resonance Imaging (MRI) System
  • Endoscopy Devices
  • other
• Veterinary Imaging Software
  • Image Management Software
  • Analysis Software
• Veterinary Imaging Reagents
  • X-ray and CT Contrast Reagents
  • MRI Contrast Reagents
  • Ultrasound Contrast Reagents

By Modality

• Stationary Instruments
• Portable Instruments

By Application

• Neurology
• Oncology
• Cardiology
• Gynecology
• Orthopedics
• Respiratory
• Dental Application
• Others

By End User

• Veterinary Clinics
• Veterinary Hospitals
• Academic and Research Institutions
• Diagnostic Centers
• Other

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• IDEXX Laboratories, Inc.
• Heska Corporation
• Canon Medical Systems Corporation
• Sound Technologies
• GE Healthcare
• Siemens Healthineers
• Agfa-Gevaert Group
• Fujifilm Holdings Corporation
• Carestream Health
• Epica Animal Health
• Mindray Medical International Limited
• Esaote SpA
• Hallmarq Veterinary Imaging
• Shenzhen Ricso Technology Co., Ltd.
• BCF Technology Ltd.
• MinXray, Inc.
• Vet-Ray Technology
• Scil Animal Care Company GmbH

Frequently Asked Questions (FAQs)