Veterinary Ultrasound Market By Product Type (Portable Machines, Standalone Machines, Cart-based Machines, Ultrasound Probes, Software Solutions, and Accessories & Consumables), By Animal Type (Small Animals, Large Animals, Equine, and Exotic Animals & Wildlife), By Technology (2D, 3D & 4D, and Doppler), By Application (Cardiology, Musculoskeletal Imaging, Abdominal Imaging, Oncology, Ophthalmology, and Others), and By End-user (Animal Hospitals, Zoos and Wildlife Rehabilitation Centers, Veterinary Diagnostic Laboratories, and Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Veterinary Ultrasound market accounted for USD 510.0 Million in 2024 and is expected to reach USD 1,051.6 Million by 2035, growing at a CAGR of around 6.8% between 2025 and 2035. The veterinary ultrasound market is the industry that develops and sells ultrasound equipment and related technologies for diagnosing and monitoring animal health. Veterinary ultrasound is a non-invasive imaging technique that employs high-frequency sound waves to generate images of the inner body structures and organs in animals. It is used routinely to investigate the organs within the thorax, liver, and kidneys, and in the study of the sexual organs as well as its use for detecting pregnancy.

The increase has been prompted by increased demands on advanced tools for diagnosing animals for veterinary purposes with increased levels of ownership, managing livestock, and technological advancement of medical tools and equipment. The key players in the market are manufacturers of ultrasound machines, probes, and software designed for veterinary practices.

Report Scope:

Market Dynamics

Innovations in Ultrasound Technology Propel Growth in the Veterinary Diagnostic Market

Technological advancements in ultrasound technology are the main growth drivers in the veterinary ultrasound market. Advances such as portable ultrasound units, 3D/4D imaging, and integration with artificial intelligence (AI) are significantly improving diagnostic accuracy and expanding the range of applications in veterinary care. AI ultrasound is helping veterinarians interpret images with far greater accuracy. Such interpretation can help find issues such as heart diseases and tumors, internal injuries, and so on. It allows veterinarians to easily reach out to large animals or diagnose animals in emergencies and this has helped expand the accessibility of better care.

It further allows for faster and more accurate diagnosis, which in turn enables a better treatment outcome, so the veterinary ultrasound market witnesses growing adoption and demand for the same, led by such advanced technologies.

Rising Animal Welfare Standards Drive Demand for Advanced Veterinary Ultrasound Technology

One of the most important drivers of the veterinary ultrasound market is the improved animal welfare standards. More stringent regulations enforce the use of advanced diagnostic tools for better treatment outcomes. Governments in many countries are focusing on animal health and welfare, which makes veterinary practices employ high-quality technologies for early disease detection, injury assessments, and pregnancy monitoring. These regulations not only advance animal care but are also in line with mounting public expectations for ethical treatment and better veterinary practices.

With this, there's an increasing need for superior diagnostic equipment, such as ultrasound, to meet these expectations and deliver more effective humane treatments for animals. This trend is particularly potent in regions with strict animal welfare legislation, driving growth within the veterinary ultrasound market. This is supplemented by the growing trend of preventive care and early diagnosis that is further driving the application of these technologies in veterinary practices.

Incompatibility with Older Systems Limits Ultrasound Technology Adoption

The main restriction in the veterinary ultrasound market is incompatibility with older systems since most veterinary clinics still have older equipment and infrastructure. New ultrasound technologies, especially advanced portable units or AI-integrated systems, require modern hardware and software to operate efficiently. Upgrading to new systems takes time and may be too expensive for some clinics that have older setups. However, for some practices, the investment may exceed its perceived benefits; especially in small clinics or in rural areas with tightened budgets.

Veterinary professionals may also need further training in the new systems to operate them, which adds to the complexities of adopting the system. This may thus limit their wider application despite the evident benefits of improved ultrasound technologies, given that they are not compatible with older setups in clinics, especially in areas or practices with limited financial resources.

Rising Use of Ultrasound in Wildlife Conservation Opens New Opportunities for Veterinary Market

The use of ultrasound in wildlife conservation is a developing niche market with great prospects for pregnancy monitoring, internal health diagnostics, and injury detection in wildlife species. There is rising use of ultrasound technology in programs for wildlife conservation, zoos, and rehabilitation centers to monitor the health status of endangered species with non-invasive care. For example, it has been utilized to monitor pregnancy in rhinos, tigers, and elephants so that the veterinarian can trace the developmental progress without stressing the animal.

 In addition, ultrasound helps diagnose internal injuries, detect tumors, or evaluate organ health, contributing to better overall animal welfare. As global efforts to preserve wildlife increase, the requirement for advanced diagnostic tools such as ultrasound is going to surge, providing an excellent opportunity for the veterinary ultrasound market.

Expanding Equine Sports Medicine Market Boosts Demand for Ultrasound in Injury Diagnosis and Recovery

Equine sports medicine has become an emerging segment of veterinary ultrasound, driven by an increased demand for advanced diagnostics in racehorses and performance animals. Ultrasound technology has played a significant role in assessing musculoskeletal injuries, and soft tissue damage, and monitoring recovery in such high-performance animals.

It is valuable, especially for detecting subtle injuries that might not be visible with other diagnostic methods. It appears that with increasing concerns toward equine performance, particularly among racing and competition arenas, the requirement for efficient yet non-invasive imaging instruments like ultrasound is rising.

Demand in these segments, being largely based on competition and performance-based racehorses, seems strong due to the timeliness and accuracy required to avoid long-term damage as well as promote proper rehabilitation. Equine sports medicine represents a significant growth opportunity for veterinary ultrasound as a result.

Industry Experts Opinion

 “Sound Technologies has been an ultrasound partner of GE Healthcare in the United States for more than 20 years. They have uniquely led the expansion of ultrasound adoption by veterinarians, veterinary technicians, and animal health experts. Sound has been at the forefront of leading ultrasound use as systems for veterinary have expanded to new clinical specialties, patient conditions and care environments. As GE HealthCare has been a leader in point-of-care ultrasound devices where the clinicians go to the patient, Vscan Air will be the newest innovation for this ever-growing standard of care.”

• Jim Hurley, General Manager, Handheld Ultrasound at GE HealthCare

Segment Analysis

Based on the product type, the Veterinary Ultrasound market has been classified into portable machines, standalone machines, cart-based machines, ultrasound probes, software solutions, and accessories & consumables. Portable ultrasound machines lead in demand and adoption as they are convenient and versatile. These machines are also more affordable and compact, making them ideal for rural practices, mobile veterinary services, and large animal care. Their ability to provide quality imaging while offering mobility is the hallmark of the general use of these technologies.

Based on the technology, the Veterinary Ultrasound market has been classified into 2D, 3D & 4D, and Doppler. 2D ultrasound is leading the market due to its simplicity, cost-effectiveness, and versatility. It offers clear, real-time imaging for various applications, such as abdominal diagnostics and cardiac evaluations. Due to its ease of use and affordability, 2D ultrasound is a choice for most veterinary practices, especially small animal clinics, where quick and reliable diagnostics are of utmost importance.

Regional Analysis

The veterinary ultrasound market in North America takes up the largest share primarily driven by a strong demand for high-tech veterinary care along with diagnostic imaging in both the United States and Canada. It has a well-structured veterinary health infrastructure; with high-density veterinary clinics, hospitals, and other professionals handling animal care. The increasing pet population combined with the growing importance of preventive animal healthcare has boosted veterinary ultrasound technology adoption to an optimal level.

Additionally, in the North American region, early diagnosis and advanced technology to support animal welfare are also recognized highly. There are quite strong market presences that have manufacturers of veterinary ultrasound systems, thus propelling their growth. Continued innovations in ultrasound technology, such as portable units and AI integration, ensure North America remains the world leader in the market.  

The Asia-Pacific region is a promising market for veterinary ultrasound market due to the rapid rise in urbanization, enhanced pet ownership, and superior veterinary care standards in many countries like China, India, and Japan. It is due to the consumer's rising disposable income as well as an increased knowledge of animal health that it will further augment demand in advanced veterinary diagnostics, thereby including ultrasound technology.

Many developing countries in the region are seeing a boom in small and large animal practices, which is investing in modern veterinary equipment. More importantly, the agricultural sectors of China and India are increasingly taking ultrasounds for livestock management purposes such as pregnancy detection and reproductive health. As the veterinary care market becomes more extensive and technology progresses, APAC is due for significant growth in the forthcoming years, thus making it one of the most important trends in the veterinary ultrasound market.

Competitive Landscape

The veterinary ultrasound market is highly competitive, as leaders drive innovation and growth for the market. It involves several top industry players such as GE Healthcare, Philips Healthcare, Mindray Medical, and Esaote leading the market with varied systems for different veterinary purposes and needs, from small clinics to large livestock farms. Recent innovations have emphasized better portability, quality imaging, and integration of novel technologies like artificial intelligence into ultrasound systems. For instance, Philips Healthcare is releasing its Lumify portable ultrasound system that allows vets to do their diagnostic imaging in remote or emergency. Some of these technologies, complemented by increasing demand for non-invasive and time-based diagnostic tools, thus spur the competition in the veterinary and imaging market.

Veterinary Ultrasound Market, Company Shares Analysis, 2024

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Recent Developments:

• In November 2024, Focused Ultrasound Foundation (FUS) awarded a research funding agreement to Acoustiic Inc. for adapting their WaveMatrix platform and exploring the therapeutic ultrasound in companion animals.
• In May 2024, Esaote North America Inc., a leader in diagnostic imaging solutions, announced the MyLab™FOX, the latest innovation in veterinary ultrasound technology. Inspired by the clever, fast, and intelligent nature of the fox, the MyLab™FOX is a multifaceted and adaptable scanning solution that sets a new standard in veterinary ultrasound imaging.
• In January 2023, GE HealthCare and Sound Technologies, the worldwide leader in veterinary imaging, announced a deal to distribute the Vscan Air™, an advanced, wireless, pocket-sized ultrasound that provides crystal-clear image quality, whole-patient scanning capabilities, and intuitive software, to veterinary practices across the United States.

Report Coverage:

By Product Type

• Portable Machines
• Standalone Machines
• Cart-based Machines
• Ultrasound Probes
• Software Solutions
• Accessories & Consumables

By Animal Type

• Small Animals
• Large Animals
• Equine
• Exotic Animals and Wildlife

By Technology

• 2D
• 3D & 4D
• Doppler

By Application

• Cardiology
• Musculoskeletal Imaging
• Abdominal Imaging
• Oncology
• Ophthalmology
• Others

By End-user

• Animal Hospitals
• Zoos and Wildlife Rehabilitation Centers
• Veterinary Diagnostic Laboratories
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• GE Healthcare
• Philips Healthcare
• Siemens Healthineers
• Canon Medical Systems Corporation
• Hitachi Healthcare
• Fujifilm Holdings Corporation
• Mindray Medical International Limited
• Esaote S.p.A.
• Samsung Medison Co., Ltd.
• Sonoscape Medical Corp.
• Vet Ray
• Tringa Systems, Inc.
• Chison Medical Imaging Co., Ltd.
• Bard Medical
• DRE Veterinary

Frequently Asked Questions (FAQs)