Yoga Accessories Market By Product Type (Yoga Mats, Yoga Blocks & Bricks, Yoga Straps, Yoga Bolsters, Yoga Wheels, Yoga Bags, Others), By Material Type (PVC, Rubber, Jute, Cotton, Cork, Natural Rubber, Others), By Distribution Channel (Online, Offline), By End-User (Individual Consumers, Yoga Studios, Fitness Centers, Corporate Wellness Programs, Others), Global Market Size, Segmental analysis, Regional Overview, Company share analysis, Leading Company Profiles And Market Forecast, 2025 – 2035

Industry Outlook

The Yoga accessories market accounted for USD 20.7 Billion in 2024 and is expected to reach USD 46.1 Billion by 2035, growing at a CAGR of around 7.55% between 2025 and 2035. The Yoga Accessories Market includes materials that complement yoga or are used as an additional tool in practicing it. The Yoga Accessories Market includes products such as yoga mats, blocks, straps, bolsters, blankets, and bags. These items help the practitioners get better posture, balance, and flexibility during the practice of yoga.

Demand for these accessories directly depends on the rise in the application of yoga for exercising, mental well-being, or merely just keeping fit within a global framework. These factors include a lifestyle that places a high value on physical health, increased interest in and popularity of yoga, and the expansion of yoga facilities and online courses. Customers are increasingly choosing sustainable and environmentally friendly products, like yoga mats that are nontoxic and biodegradable.

Report Scope:

Market Dynamics

The trend of incorporating yoga into daily routines, including accessories for home use.

The Yoga Accessories Market is expanding because it is being influenced by an increasingly larger number of people around the globe who are becoming more conscious of their mental and physical health and who are striving to lead healthier lifestyles. Yoga has become popular because it is an all-round exercise that has proven useful for strength, flexibility, and mental health.

As more individuals incorporate yoga into their daily lives, there is an increasing demand for yoga-related household furnishings such as mats, blocks, straps, and cushions. Health departments and governments around the world encourage the uptake of physical activity in all individuals. Still, data published by the Centers for Disease Control and Prevention (CDC) demonstrate that about 25% of U.S. adults practice yoga or stretching. This growing participation leads to the need for more accessories ideal for practicing yoga at home.

Personalized yoga accessories catering to individual preferences.

The Yoga Accessories Market has increased significantly since individuals are looking into individualistic approaches towards fitness. If more attention is focused on personal differences in anatomy, tastes, and needs for practicing yoga, there is a tendency to offer individualized yoga material, including mats, straps, and cushions. The growing number of yoga instructors, fitness enthusiasts, and influencers who emphasize the need for specialized equipment to prevent discomfort during such intense activities further supports this trend.

Now yoga is highly utilized for various purposes including stress reduction and mental health improvement, which would encourage customers to buy the products that satisfy their needs and preferences best. In 2017, 14.3% of American adults reported doing yoga, and the number is rising because of the high demand for customized yoga gear, according to NCCIH.

Consumers may not understand the benefits of specialized yoga products, limiting their purchase.

One of the major limitations to the Yoga Accessories Market growth is the limited awareness of consumers about the need for specific accessories. Many customers may not understand how specific yoga equipment, such as specialty mats, thoughtfully designed blocks, or medical straps, might enhance their practice.

Furthermore, individuals are reluctant to buy anything beyond necessities, like a basic yoga mat, because there are limitations to using a product without having a clear grasp of what it offers. This constraint is particularly noticeable in places where yoga is still not widely known and consumers might only think of it as a basic form of exercise. Informing potential consumers about the benefits of utilizing specialized accessories could partially overcome this problem, yet awareness and consumer education remain an effective barrier to the Yoga Accessories Market growth.

Smart yoga mats or accessories that track posture and progress.

One major opportunity in the Yoga Accessories Market exists in smart yoga mats and other accessories that assist in tracking one’s posture and the level of progress being made. Consumers have recently shifted toward fitness-related goods that offer feedback to improve practice, thanks to technological advancements. There are also other technologies, such as smart yoga mats with sensors that can identify movement, alignment, and posture issues and instantly modify performance.

In addition to offering valuable benefits for yoga practice, these advances also appeal to the target audience, who prefer using digital gadgets for psychological and physical operations as well as for setting more specific goals and targets for their practice. Further engagement and use are made possible by the ability to include alternatives for assessing the improvement, such as breathing, strength, flexibility, etc.

Integration of yoga accessories in corporate wellness programs.

Incorporating yoga accessories within corporate wellness initiatives is a major opportunity for growth in the Yoga Accessories Market. The provision of yoga mats, blocks, and other tools urges workers to undertake demanding activities, which can improve their health, productivity, and resilience to burnout. There is a perceived need for yoga equipment because, much as businesses aim to promote and accommodate at-home workouts, they also search for opportunities to practice yoga while working from home.

 Private organizations implementing corporate wellness programs that provide customized yoga classes or have yoga equipment as an element of their packages are also developing this market. This trend is indicative of the identified increase in the importance of employee care initiatives, which place yoga accessories among preventative and therapeutic corporate assets.

Industry Experts Opinion

“Yoga is about finding what feels good for your body, and the right accessories, like blocks or straps, can help you achieve the perfect alignment and deepen your practice. These tools must be both functional and comfortable.”

• Tara Stiles, Yoga Instructor and Founder of Strala Yoga

“Using props like blocks, straps, or cushions can help support your body in different poses, especially if you’re new to yoga. They allow you to access deeper stretches and improve your range of motion safely.”

• Adriene Mishler, Yoga Instructor and Founder of Yoga with Adriene

Segment Analysis

Based on the product type, the Yoga Accessories Market has been classified into Yoga Mats, Yoga Blocks & Bricks, Yoga Straps, Yoga Bolsters, Yoga Wheels, Yoga Bags, and Others. In the global Yoga Accessories Market, the yoga mat is the largest and most dominant segment. It appears they are used in all forms of yoga, for they offer support, balance, and security while practicing.

The rise in the number of people doing yoga exercises both individually and in certified studios is driving consumer spending. Recent trends suggest an increased interest in the so-called ‘green’ solutions for everyday use, including environmentally friendly, biodegradable, and non-toxic mats. Because yoga mats are an essential part of any practice session, they are always the largest segment in the Yoga Accessories Market.

Based on the Material Type, the Yoga Accessories Market has been classified into PVC, Rubber, Jute, Cotton, Cork, Natural Rubber, and Others. In the global market of yoga accessories, PVC (Polyvinyl Chloride) is the most significant and used material, this material is largely preferred for yoga mats.

PVC mats are popular among beginners and even experienced trainers since they are durable, affordable, and offer good friction. Because they are durable and easy to use, they are frequently used in the market despite their detrimental impacts on the environment. However, because contemporary consumers are more conscious of the substances used to make the products they buy, there is a push to incorporate environmentally benign materials like cork and natural rubber. Nonetheless, PVC emerges as the most widely used material because of its accessibility and relative affordability.

Regional Analysis

The North American Yoga Accessories Market is influenced by growing health and wellness trends, particularly in the United States and Canada. Rising awareness about physical fitness and mental well-being has spurred increased demand for products like yoga mats, blocks, straps, and apparel. Companies in the region are innovating with eco-friendly, sustainable materials to appeal to environmentally conscious consumers.

The region’s focus on fitness and mindfulness is expected to sustain market growth, with a strong preference for premium and durable products. Furthermore, the increasing popularity of virtual and home-based yoga sessions has contributed to the surge in demand for accessories. Corporate wellness programs and yoga-based initiatives also support the market. The presence of key players and expanding distribution channels further strengthen the region’s market potential.  

The United States Yoga Accessories Market is driven by the growing popularity of wellness, fitness, and mindfulness practices. This popularity is further boosted by the current trend for complementary equipment such as mats, blocks, straps, clothing, and cushions. Among the contributing reasons are growing health and fitness consciousness as well as the perception of yoga as a simple, approachable form of exercise. The Yoga Accessories Market is also driven by home fitness, which has witnessed a boost due to the COVID-19 virus situation and, therefore, more demand for home workout equipment such as yoga accessories.

The Asia-Pacific Yoga Accessories Market is experiencing significant growth, driven by the region's deep cultural ties to yoga, particularly in countries like India, where the practice originated. Yoga is quickly gaining popularity in some nations, such as China, Japan, and Australia, mostly among urban dwellers, and is primarily seen as a health and wellness practice. Another trend is that of goods manufactured from organic textiles and recyclable materials.

Eco-friendly yoga mats, blocks, and clothing are becoming the need of the hour. Not only are online merchants promoting yoga equipment, but customers' increased health consciousness in countries like South Korea and Japan are keeping the industry going. Another factor propelling the growth of the Yoga Accessories Market is the rising popularity of wellness travel.

The Indian Yoga Accessories Market is now rapidly expanding, mainly due to a plethora of yoga-related businesses in India and a growing consciousness in the general population regarding health and fitness. Due to factors like International Yoga Day and other government-driven wellness programs, many consumers are using products like yoga mats, strings, blocks, and bolsters. As people continue to move to urban areas and incomes become more disposable, people spend their money on machines for fitness. The market has also experienced an expansion of e-commerce, whereby products are easily accessed in every part of the Yoga Accessories Market. With the expanded popularity of yoga all over the world, the Indian market will remain stable and grow in the future years.

Competitive Landscape

The competition in the Yoga Accessories Market is quite fragmented, and new international and domestic players are continuously entering the market. Lululemon Athletica, Manduka, and Gaiam at present offer a large number of products and dominate the market due to their brand reputation. Yoga works as a leading provider of yoga mats, apparel, and accessories, which are of great quality and acceptable to most users.

Some of the newer brands, such as Alo Yoga and PrAna, are starting to take off because they are selling comfortable, sustainable products with unique cuts. In the same way, traditional yoga companies like Hugger Mugger and Jade Yoga prioritize organic ingredients and environmentally responsible manufacture over their rivals. Competition is even stiffer, with many small and medium-sized manufacturers from both home and neighboring markets providing cheaper substitutes, especially within sensitive demand segments. 

Yoga Accessories Market, Company Shares Analysis, 2024

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Recent Developments:

• In May 2024: Lululemon Athletica revealed its strategy to expand into India, focusing on key cities like Mumbai, Delhi, and Bangalore. This move aims to give the company greater control over its brand image and distribution channels.
• In November 2023: Manduka and Breath for Change strengthened their partnership to support American communities through yoga and education. As part of the collaboration, Manduka contributed funding and mats to classrooms in districts served by Breath for Change and Yoga Ed worldwide.

Report Coverage:

By Product Type

• Yoga Mats
• Yoga Blocks & Bricks
• Yoga Straps
• Yoga Bolsters
• Yoga Wheels
• Yoga Bags
• Others

By Material Type

• PVC
• Rubber
• Jute
• Cotton
• Cork
• Natural Rubber
• Others

By Distribution Channel

• Online
• Offline

End-User

• Individual Consumers
• Yoga Studios
• Fitness Centers
• Corporate Wellness Programs
• Others

By Region

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy
• Spain
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Singapore
• Rest of Asia Pacific

Latin America

• Brazil
• Argentina
• Mexico
• Rest of Latin America

Middle East & Africa

• GCC Countries
• South Africa
• Rest of Middle East & Africa

List of Companies:

• Lululemon Athletica
• Manduka
• Gaiam
• Jade Yoga
• Alo Yoga
• PrAna
• Hugger Mugger
• Yoga Direct
• Liforme
• Yoga Design Lab
• B Yoga
• SugaMats
• Yogi Bare
• Aurorae
• Kharma Khare
• 42 Birds

Frequently Asked Questions (FAQs)